A report released by UK media consultancy firm Screen Digest, has revealed that 64 percent of online gamblers are women. In a fast-growing industry, the number of female players is growing just as rapidly. The report looks to try and identify profiles of typical internet gamblers, and found not only that 64 percent are women, but also that 60 percent of these women are married, and approximately 50 percent of them are aged between 35 and 54.

Nick Gibson the author of the report, made these comments on the findings: 'This demographic is not only avidly playing online games but, over the past 24 months in particular, also appears increasingly comfortable doing so for money… The dramatic demographic shift has been so acute that some sites are now reporting that 70 per cent of their players are female. They favour card games such as solitaire, which promise cash prizes for the best player. Also popular are bingo, pub quizzes and casino games, chiefly one-armed bandits, roulette and poker …Ladbrokes says women are embracing online gambling at a phenomenal rate. About 16 per cent of women have tried poker in some form or other, although this is still only around a third of the percentage of men who have played.”