London, UK -- VIPcasino.com (www.VIPcasino.com), the online casino that caters to the high roller, has finished conducting its nearly two-year analysis studying the nature of the "high roller". What they have concluded, was that VIPs, who receive personalized treatment by their casino and its management form a relationship with the casino that cements the loyalty of that player. VIP has thus been able to achieve a breakthrough in online casino customer loyalty, in a business that traditionally retains players for no more than three months.

"The results are not unexpected," says VIPcasino's VIP relations manageress Kate Berkley. "We suspected all along that if we treated online gamblers more like gamblers in a Las Vegas casino, we would develop a more solid relationship with them. We believe in giving all our players a personal service that we like to call the 'VIP Treatment'," Kate continued.

However, quite unexpectedly, Kate and her VIP relations team are getting more feedback from their VIPs than they ever thought they would. "We are so lucky to have had a lot of our VIP players making suggestions as to how we could better serve them. We are really grateful for their enthusiasm and we are adopting many of their good ideas in our casino. We have recently completed a redesign of our website, and we have just launched a redesign of our casino lobby, reflecting shortcuts to the most popular casino games in each category: a feature that our VIP players requested."

By listening and then acting upon the requests of her customers, Kate has become a popular manageress. Her VIP players are quite literally helping her design a site catered to the VIP, making their experience more customized, more engaging and generally more rewarding for all players at VIPcasino.com.